Privacy Policy

This Privacy Policy explains how Taliaferrow Inc., doing business as The Taliaferrow Team ("we," "us," or "our"), a real estate team operating under Keller Williams Realty Group, collects, uses, discloses, and safeguards your information when you visit our website at violataliaferrow.com or interact with us through our forms, phone, email, or SMS communications. By using our website or services, you consent to the practices described in this policy.

Information we collect

We collect information you provide to us directly, including:

Contact information: Name, email address, mailing address, and phone number provided through valuation forms, contact forms, or direct outreach.
Property information: Property addresses, ownership details, and other information you share when discussing a potential sale, purchase, or transition.
Communication preferences: Your selected method of contact (email, SMS, phone) and timeline.
Free-text submissions: Any additional information you choose to share through our forms or communications.

We may also collect limited information automatically when you visit our website, including IP address, browser type, pages viewed, and approximate location, through standard web analytics tools.

How we use your information

We use the information you provide to:

Respond to your inquiries about real estate services.
Provide property valuations, market analyses, and consultations.
Communicate with you about properties of potential interest, listing updates, and transactions in progress.
Send you SMS, email, or written communications you have consented to receive.
Comply with our legal and regulatory obligations as licensed real estate professionals in New York State.
Improve our website and services.

How we share your information

We do not sell your personal information. We share your information only as follows:

With your consent: When you specifically authorize us to share your information with another party (for example, a lender, attorney, or co-broker).
With service providers: Limited information may be shared with third-party service providers who help us operate our business, such as our customer relationship management platform (HighLevel/GoHighLevel), email service providers, and SMS communication providers (Twilio). These providers are contractually obligated to safeguard your information.
With our brokerage: As required by Keller Williams Realty Group for transaction documentation and regulatory compliance.
For legal compliance: When required by law, court order, or governmental authority.

SMS & text messaging

If you provide your mobile phone number and consent to receive SMS messages from us, the following applies to those communications:

How you opt in: You may consent to receive SMS messages from Taliaferrow Inc. (The Taliaferrow Team) by checking the SMS consent checkbox on any of our forms, by texting us first, or by verbally requesting SMS contact. We will never send SMS messages to a phone number that has not affirmatively opted in. Consent to receive SMS messages is not a condition of any purchase or of receiving our real estate services.

What messages you may receive: Messages may include responses to your inquiries, appointment confirmations and reminders, property updates, listing alerts that match your stated criteria, transaction status updates, and occasional informational messages about our services.

Message frequency: Message frequency varies based on the nature of your engagement with us. You will not receive more messages than necessary to serve you well.

Message and data rates: Standard message and data rates from your wireless carrier may apply.

How to opt out: You may opt out of SMS messages at any time by replying STOP to any message you receive from us. You may also reply HELP for assistance, or contact us directly at 914.584.6683 to be removed from SMS communications. Opting out of SMS will not affect your ability to communicate with us by other means.

Mobile information sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of our services, such as the SMS delivery platforms we use to send messages on our behalf, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Email communications

If you provide your email address, we may contact you regarding your real estate inquiries, send you informational content related to topics you have expressed interest in, or share updates about our services. You may unsubscribe from marketing email communications at any time by clicking the unsubscribe link in any email or by contacting us directly. Transactional emails related to active engagements (for example, communications about a property you have asked us to research) may continue regardless of marketing preferences, as they are necessary to provide the service you requested.

How long we retain your information

We retain your information only as long as reasonably necessary to provide you with services, comply with our legal obligations as licensed real estate professionals in New York State, resolve disputes, and enforce our agreements. Real estate transaction records are typically retained for the period required by New York State law and Keller Williams Realty Group policy. If you have not engaged us for active services and you opt out of all communications, you may request deletion of your contact information at any time.

Your rights

You have the right to:

Access the personal information we hold about you.
Correct any inaccurate information.
Request deletion of your personal information, subject to our regulatory retention obligations.
Opt out of SMS, email, or other marketing communications at any time.
Withdraw consent for any communications you have previously authorized.

To exercise any of these rights, contact us at viola@taliaferrowinc.com or 914.584.6683.

For New York residents: This Privacy Policy is intended to comply with the New York SHIELD Act and applicable consumer privacy laws. We maintain reasonable administrative, technical, and physical safeguards to protect your personal information.

Cookies & website tracking

Our website uses standard cookies and analytics tools to understand how visitors use the site and to improve performance. We do not use cookies for advertising purposes or sell cookie data to third parties. You may disable cookies through your browser settings, though some features of the website may not function as intended.

Children's privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us so we may delete it.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The effective date below indicates when the most recent version was published. Material changes will be communicated through a notice on our website or directly to clients with active engagements.